Stop calling it Content
Sorry - I'm going to have to say it again ….
Stop calling it Content
Start calling it your article, book, photo, image, white paper, art, story newsletter blog, thought … just not content.
Content is a horrible, generic, cheap, replaceable, switchable kind of word. Which is why it has no value - because if the content they need is not available they will use some other content, because 'anything will do'.
As long as 'we the creators' fall into the trap of using low cost, homogenous, non-descript words like 'content' to describe our work, our soul, our beliefs our passion, our effort, then our work will continue to be viewed as 'free--to--cheap--to--low--cost', homogenised, non-differentiated, interchangeable fodder and we will only have ourselves to blame as the payment for our art, our thinking, our ideas continues to race to the bottom.
You find content stored in silos. Where all the other COMMODITIES are stored and if one supplier can't fill up your silo - somebody else will.
STOP using the words of the Silo owners to describe OUR work. OUR soul. OUR beliefs. OUR passion. OUR effort.
START using OUR words to describe OUR work. OUR soul. OUR beliefs. OUR passion. OUR effort.
The Living Version Of This Thought, where I will add links to highlights like this;
Living because I will start adding an index to the history of posts and comments